A logo is a picture that represents your company.
The average consumer takes 7 second to form a judgment about your
brand. Admittedly, that's a small window for you to condense everything you offer
as a company and set you apart from the competition. It takes longer to reheat a
pop tart in the toaster. But there is something you can do to aid that process.
With logo design, you have a visual communication tool to help you get your
message across to the audience. Logos are composed of text, color, shape, and
illustrations. It serves as a self-explanatory image that people can use to connect
with your brand. This informs the audience while giving them something to
associate your brand and ideas with.Graphic marks have been long used by
humans to signify their products, work, and even their bloodline. You may know
them through hieroglyphics, royal family crests, and the like.Humans have used
graphic marks to represent their work, goods, and even ancestry for a very long
time. Royal family crests, hieroglyphics, and other similar symbols may have
helped you recognize them.
PURPOSE OF LOGO
Your brand mark serves as more than just decorative accent for your packaging
and brand assets. You can use it as a tool in your toolbox to raise brand
engagement.It gives you the ability to sway customer decisions in addition to
serving as the public face of your company. Customers value a company's visual
identity, according to research. This is cited by 74% of customers as a decisive
factor in their purchasing decisions.It's the first thing they see and entices them to
find out more about the products and services offered by the business. You can
also develop brand loyalty with an established brand image. It has a favorable
effect on both current and new leads. This can give you a competitive edge and
promote brand consistency, which will increase sales by 33%.
Things to Think About When Selecting a Logo
When designing a logo, there are more considerations than just
selecting a style. Whether you are using a branding agency or a tool for
creating logos, there are other things to consider.
*Selecting the designs that look the best is insufficient.
*Ensuring that the logo you choose will help you accomplish your goals
is also crucial. Three key points will be illustrated in this section to assist
you in selecting the best logo for your company.
It is important that you remember the following.
1. Ease of scaling
A functional logo is an effective one. It is important to ensure that your
logo looks good at various sizes or proportions.
2. Brand objectives
Do you want people to associate your brand with edge? Do you want it to
look modern? Determining your brand's objectives is crucial when selecting
a logo. It is best to research your market to learn more about how to
showcase your business in a memorable and distinctive way.
Imitation is said to be the greatest compliment. But in the case of logo design,
this is untrue. Customers may become confused as a result, lessening the impact
of your brand identity. To prevent this, you should ensure that your logo is distinct
from those of other brands in the marketplace. Additionally, doing this keeps you
out of unwarranted trademark infringement lawsuits.
Businesses of all sizes can strategically present their brand with the help of
logos. This little graphic design element has a big influence on how people see
you. When carried out correctly, it can greatly enhance your brand and promote