A landing page is a standalone web page that is specifically designed to persuade visitors to take a particular action, such as filling out a form, making a purchase, or subscribing to a newsletter. Unlike a typical website page, a landing page has a singular focus and is optimized for conversions.

Landing pages are important in digital marketing and SEO for several reasons. First, they can help improve the relevance and quality of your website's content, which can in turn improve your search engine rankings. This is because landing pages are often created around specific keywords and phrases that are relevant to your business or product, which can help improve your website's relevance to those search terms.

Landing pages can be used to increase the effectiveness of your advertising campaigns. By creating dedicated landing pages for your ads, you can tailor the messaging and call-to-action to be more aligned with the specific ad that the visitor clicked on. This can increase the likelihood of a conversion and improve your return on investment (ROI) for your advertising spend.

Landing pages can provide valuable insights into how visitors interact with your website and respond to your marketing messages. By tracking metrics such as bounce rate, time on page, and conversion rate, you can gain a better understanding of what resonates with your audience and how to optimize your marketing efforts to drive better results.