What is on-page SEO?
On-page SEO (Search Engine Optimization) refers to the optimization of individual web pages in
order to rank higher and earn more relevant traffic in search engines. It includes optimizing various
elements on a web page, such as content, HTML source code, and images, among others.
The main elements of on-page SEO include:
Title Tag: The title tag is an HTML element that specifies the title of a web page. It is displayed in
search engine results pages (SERPs) and is important for both SEO and user experience.
Meta Description: The meta description is a brief summary of the web page's content that appears
in SERPs. It is important for attracting clicks and improving the user experience.
Header Tags: Header tags (H1, H2, H3, etc.) are HTML elements that indicate the hierarchy of the
content on a web page. Using header tags properly can help organize content and make it easier to
read, and improve SEO.
Content Optimization: Optimizing content on a web page includes using relevant keywords and
phrases, providing high-quality, unique and informative content, and structuring it properly with
subheadings, bullet points, and images.
URL Optimization: Creating SEO-friendly URLs that are short, descriptive, and contain relevant
Keywords can help improve a web page's ranking in search engine results pages.
Image Optimization: Optimizing images on a web page includes using descriptive file names, alt tags,
and properly sizing and compressing images for faster loading times.
Internal Linking: Internal linking refers to linking to other relevant pages on the same website. It can
help improve website navigation and user experience, and also help search engines understand the
structure and content of the website.