What is on-page SEO?

On-page SEO (search engine optimization) refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. It includes optimizing various elements on a web page, such as content, HTML source code, and images, among others.

The main elements of on-page SEO include:

Title Tag: The title tag is an HTML element that specifies the title of a web page. It is displayed in search engine results pages (SERPs) and is important for both SEO and user experience.

Meta Description: The meta description is a brief summary of the web page's content that appears in SERPs. It is important for attracting clicks and improving the user experience.

Header Tags: Header tags (H1, H2, H3, etc.) are HTML elements that indicate the hierarchy of the content on a web page. Using header tags properly can help organize content, make it easier to read, and improve SEO.

Content Optimization: Optimizing content on a web page includes using relevant keywords and phrases, providing high-quality, unique, and informative content, and structuring it properly with subheadings, bullet points, and images.

URL Optimization: Creating SEO-friendly URLs that are short, descriptive, and contain relevant keywords can help improve a web page's ranking in search engine results pages.

Image Optimization: Optimizing images on a web page includes using descriptive file names, alt tags, and properly sizing and compressing images for faster loading times.

Internal Linking: Internal linking refers to linking to other relevant pages on the same website. It can help improve website navigation and user experience, and it can also help search engines understand the structure and content of the website.