What is remarketing or retargeting?

Remarketing, or retargeting, refers to the practice of showing targeted ads to people who have previously interacted with a business's website or digital content. This is typically achieved through the use of cookies or pixels, which track the user's behavior and enable the business to display relevant ads to them across different platforms.

For example, if a user visits a business's website but does not make a purchase, the business may use remarketing to display ads for the same product or service to that user on other websites or social media platforms that they visit. The goal is to remind the user about the product or service and encourage them to return to the website and complete the purchase. 

The benefits of remarketing include:-

 Increased conversion rates: Since remarketing targets users who have already shown interest in a product or service, it can lead to higher conversion rates than general advertising.

Cost-effectiveness: Remarketing can be a cost-effective way to reach potential customers who are already familiar with a business and may be more likely to convert.

Targeted advertising: Remarketing allows businesses to target their advertising efforts based on the user's past behavior, such as what pages they visited on the website or how long they spent on the site.

Customized messaging: Since remarketing targets users who have already interacted with a business, businesses can tailor their messaging to be more specific and relevant to the user's interests and behavior.