What is the visual identity of a brand?

The visual identity is a combination of visual elements used to express the purpose, mission, and value of a brand to its consumers. That usually includes brand colors, a logo, fonts, visual language, and content display.

We all interact with brands daily, so the visual identity of a brand is not be a hard topic for anyone to understand. However, not every brand has equal quality and presentation.

The visual part is usually the first thing that people notice about a brand. When something looks good and grabs our attention, we stop and take a closer look.

There are countless products and brands accessible for consumers on the market today, which makes the competition between brands more complex than ever before.

Brands are competing for attention in both the physical and the digital world, and the visual identity of a brand plays an important role in both cases.


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