SEO or SMO: What’s Best for eCommerce?

Your eCommerce business can only perform to the best of its capacity when it is visible to the right set of target audiences. By saying that, we mean to imply that people should find your business in the first place while they are looking to shop for items of their choice. Great visibility and enhanced traffic are your key eCommerce business saviors. Attaining these two is something that every eCommerce business owner wants

Difference between SEO and SMO

Although both of them are meant for obtaining a high-ranking placement in the search results pages of a search engine and increasing the visibility of your business website, there is quite a difference between the two.

On one hand, Search Engine Optimization (SEO) is about helping your website naturally rank higher through optimizing the content on the website such as the posts, Keywords, page titles, URLs, inbound links, mobile-friendly content, and similar components.

However, Social Media Optimization (SMO) is about using social media channels and communities such as RSS feeds, social news and bookmarking sites, video and blogging sites, Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, Vine, etc. to increase the awareness around your brand, product, or event and make it viral.

Using SEO for your eCommerce business

Using Search Engine Optimization for sorting the visibility and traffic of your eCommerce website is highly favored by a lot of eCommerce website owners. The top reason behind this favoritism can be the budget-friendliness of the SEO approach to strengthening the online reputation of your business. After all, you cannot disagree with the fact that Search engine optimizations reduce online marketing budgets. The truth is that every dollar spent by an eCommerce business on SEO will keep working to directly increase sales every day of every year in the future. So, that’s a smart deal.

Using SMO for your eCommerce business

Social Media Optimization is aimed at creating a buzz about your eCommerce offering or the business, as a whole. It helps you weave awareness about your eCommerce brand and its product and services through the judicious use of social networking sites and other online communities. SMO can definitely be termed as a great method compared to the traditional marketing methods and it has its own perks when it is about assessing its suitability for eCommerce websites.

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