Marketing refers to business activities associated with communicating, advertising, delivering, or selling products or services to customers. A company undertakes the activities to promote the sale of a product or service to the target audience.
Marketing involves getting consumers interested in the product offerings by conducting marketing research and gaining a better understanding of the customer’s interests, tastes, and preferences. In the process, the marketing personnel creates a marketing plan, which entails all the activities and channels that the company will use to draw the customer’s attention to the products or services offered.
A well-thought-out and focused marketing plan will help the company keep its marketing efforts centered on the target market and consistently bring in more sales. It should cover the entire process from product creation, distribution methods, sales, and advertising methods.