Success is a state of mind, if you want to success, start thinking of yourself as a success. Dream with ambition, lead with conviction and see yourself in a way that other may not simply because they're never seen it before.
The secret of change is to focus all your energy not on fighting the old but on building the new. Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.